Challenge:
Standardizing Canon's product displays consistently across the Middle East and Turkey region in over 150+ stores posed a significant challenge. With varying store layouts, customer demographics, and retail environments, maintaining brand consistency while maximizing retail conversions required a strategic approach.
Objective: The primary objective of the Retail Playbook project was crystal clear: to standardize Canon's product displays across all locations, enhancing brand perception and driving retail conversions. Achieving this objective was crucial to ensure a uniform and appealing shopping experience for customers, regardless of the store they visited.
Key Highlights:
- Effective Display Techniques: Our playbook delves into effective display techniques aimed at making Canon's products stand out and consistently increase their perceived value. By providing retailers with guidelines on product placement, signage, and visual merchandising, we aimed to create personalized shopping experiences that engage customers while upholding Canon's brand identity.
- Inspiring Customer Engagement: We revealed strategies to inspire customers, encourage larger purchases, and maintain consistency in product displays. By incorporating interactive elements and cross-selling opportunities, we aimed to maximize customer engagement and drive sales.
- Compelling Signage: Emphasis was placed on compelling signage to seamlessly guide customers to Canon's products, ultimately leading to increased sales. Clear and attractive signage helped customers navigate through stores more efficiently and discover Canon's offerings with ease.
- Brand Image Consistency: Maintaining a consistent Canon brand image was paramount. Our playbook emphasized the importance of well-organized and on-brand displays, fostering customer loyalty and trust. By ensuring that every store adhered to Canon's brand guidelines, we aimed to reinforce brand recognition and enhance the overall shopping experience.
CANON— MAKE YOUR MARK
As someone who lead the development of "Make Your Mark" campaign, I am thrilled to share the backstory and profound importance of this initiative. In a world where storytelling reigns supreme, we envisioned a campaign that would empower individuals and creators alike to capture their unique narratives and share them with the world.
The driving force behind this endeavor is our belief in the transformative power of storytelling through visual content. With the formidable tools at our disposal, including the powerful PowerShot G7x Mark III, EOS RP, and the EOS M50 Mark II vlogging kits, we're enabling creators to amplify their voices, spark inspiration, and leave an indelible mark on the world.
This campaign isn't just about promoting products; it's about nurturing a regional community of storytellers, each armed with the means to craft, capture, and convey their stories in a way that resonates profoundly.
"Make Your Mark" is a celebration of creativity, innovation, and the boundless potential of visual storytelling in shaping our world.
Explore More
As someone who lead the development of "Make Your Mark" campaign, I am thrilled to share the backstory and profound importance of this initiative. In a world where storytelling reigns supreme, we envisioned a campaign that would empower individuals and creators alike to capture their unique narratives and share them with the world.
The driving force behind this endeavor is our belief in the transformative power of storytelling through visual content. With the formidable tools at our disposal, including the powerful PowerShot G7x Mark III, EOS RP, and the EOS M50 Mark II vlogging kits, we're enabling creators to amplify their voices, spark inspiration, and leave an indelible mark on the world.
This campaign isn't just about promoting products; it's about nurturing a regional community of storytellers, each armed with the means to craft, capture, and convey their stories in a way that resonates profoundly.
"Make Your Mark" is a celebration of creativity, innovation, and the boundless potential of visual storytelling in shaping our world.
Explore More
CANON— CREATIVELY DIFFERENT
In the ever-evolving landscape of content creation, individuality and creativity are keys to standing out. Our latest campaign, "Creatively Different," celebrates the unique visions of 18 content creators from across the Middle East and Turkey. By collaborating with influencers in food, fashion, and travel, we highlight how different perspectives can be beautifully captured with the right tools.
At the heart of our campaign is the Canon Vlogging Kitas, designed to enhance the creativity of the person behind the lens. Each kit includes three compact, user-friendly, high-quality cameras, along with a tripod and microphone. Whether capturing gourmet dishes, fashion trends, or exotic landscapes, the Canon Vlogging Kit ensures each creator's vision is brought to life with stunning clarity and professional quality.
"Creatively Different" is more than just a campaign; it’s a celebration of individuality and innovation in content creation.
Explore More
In the ever-evolving landscape of content creation, individuality and creativity are keys to standing out. Our latest campaign, "Creatively Different," celebrates the unique visions of 18 content creators from across the Middle East and Turkey. By collaborating with influencers in food, fashion, and travel, we highlight how different perspectives can be beautifully captured with the right tools.
At the heart of our campaign is the Canon Vlogging Kitas, designed to enhance the creativity of the person behind the lens. Each kit includes three compact, user-friendly, high-quality cameras, along with a tripod and microphone. Whether capturing gourmet dishes, fashion trends, or exotic landscapes, the Canon Vlogging Kit ensures each creator's vision is brought to life with stunning clarity and professional quality.
"Creatively Different" is more than just a campaign; it’s a celebration of individuality and innovation in content creation.
Explore More
CANON— CREATE EPIC
To celebrate the launch of the EOS R5 and EOS R6 products, we launched a campaign to celebrate photographers and videographers to highlight the cameras hybrid capabilities.
We have developed amazing shots that resonates with photographers and their challenges in capturing different genres from portrait to speed and low light.
WATCH
To celebrate the launch of the EOS R5 and EOS R6 products, we launched a campaign to celebrate photographers and videographers to highlight the cameras hybrid capabilities.
We have developed amazing shots that resonates with photographers and their challenges in capturing different genres from portrait to speed and low light.
WATCH
IKEA - FEST FASHION SHOW
We launched IKEA’s sustainable collection through a spectacular first-of-its-kind catwalk held in collaboration with local designers at the store in Dubai Festival City Mall. The fashion event is part of the Dubai Home Festival organized by Dubai Festivals and Retail Establishment (DFRE) that ran until 01 May 2019.
This is the first time that IKEA has hosted a fashion show in the Middle East to inspire customers and ignite their creativity by demonstrating how products could be reused in a different way to make a fashion statement. The three handpicked designers created 34 exclusive masterpieces that fit their theme using IKEA fabrics.
WATCH
We launched IKEA’s sustainable collection through a spectacular first-of-its-kind catwalk held in collaboration with local designers at the store in Dubai Festival City Mall. The fashion event is part of the Dubai Home Festival organized by Dubai Festivals and Retail Establishment (DFRE) that ran until 01 May 2019.
This is the first time that IKEA has hosted a fashion show in the Middle East to inspire customers and ignite their creativity by demonstrating how products could be reused in a different way to make a fashion statement. The three handpicked designers created 34 exclusive masterpieces that fit their theme using IKEA fabrics.
WATCH
